The NTM Growth Marketing Podcast

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel’s expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley’s journey with NeuReality and Yoel Knoll’s quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today’s tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte’s Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom’s Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel’s largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“I’ve always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that’s worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships.    Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company’s social media, podcasts, and webinars.    Website: https://milagroai.com/ Facebook: https://www.facebook.com/haddas.eshel/ LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791 Instagram: https://www.instagram.com/haddas_e/ YouTube: https://www.youtube.com/@HaddasEshel   Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she’s worked with startups and corporate giants in healthcare and tech. Efrat’s expertise drives customer experience enhancement and brand awareness across Air Doctor’s worldwide operations.    Website: https://www.air-dr.com LinkedIn: https://www.linkedin.com/in/efrat-marmur/   In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Assaf Frances, Head of Growth at Gelt, is an experienced marketing professional known for his unique approach to growth engines and sales integration. He discusses the critical synergy between marketing and sales, emphasizing how this collaboration enhances efficiency in startups. Assaf shares insights on evolving digital marketing strategies, the role of AI in tax services, and effective tactics for engaging high net worth clients. He also offers advice for new marketing leaders on navigating company dynamics and fostering interdepartmental relationships.

"For us to be identifiable in a unique and specific way, it is very important because we want people to know that we have a personality and we are real people." - Yoav Golub   Yoav Golub has been the Marketing Director at Finout for the past three years. He brings over a decade of experience in the B2B Technology Marketing industry to the table. Yoav’s expertise centers on cloud-based products, with a particular focus on cost management and FinOps fields. This specialized knowledge has equipped him to drive strategic marketing initiatives and deliver impactful results in the rapidly evolving tech landscape. In this interview, we discuss innovative branding, agile marketing strategies, and practical tips for maintaining strong CEO relationships.   Website: https://www.finout.io/ LinkedIn: https://www.linkedin.com/in/yoav-golub/

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman   Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges.   Website: https://infinipoint.io/  LinkedIn: https://www.linkedin.com/in/amitaliman/ YouTube: https://www.youtube.com/@infinipoint

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand   Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.    Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand