“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison   Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her journey in Corporate America following the attainment of a Bachelor of Science in Business Administration, Jessica's early career was characterized by a blend of achievements and setbacks, each serving as a catalyst for her eventual transition. In this interview, Jessica and Andrew explore her insights on marketing strategies, storytelling, and more.    Website: www.JLHutchison.com Facebook: https://www.facebook.com/JHutchison888 LinkedIn: https://www.linkedin.com/in/jessicahutchisonlcpc/ Instagram: https://www.instagram.com/jlhutchisonlcpc/

“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti’s innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena   Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, developing, and executing digital marketing strategies in pursuit of growth, retention, and decreased attrition goals and objectives. In this interview, Fernando dives into financial services marketing, innovation, and leveraging AI in business.   Website: https://rokture.com LinkedIn: https://www.linkedin.com/in/fernandoapenajr/

“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni   Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.   Website: https://www.nu.edu/ LinkedIn: https://www.linkedin.com/in/timothyprestianni/

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson   Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating “wow!” experiences over the phone. Brigham started Power Selling Pros in 2009 when he saw that call handlers needed assistance to consistently convert calls to bookings. As a result, Dickinson answered the need and created the Power Certification Program to effect change in his industry’s call centers in the United States, Canada, and Australia. Dickinson’s company holds teams accountable with a combination of online training, call monitoring, regular one-on-one phone-based coaching, and in-person training—all supported by a vast library of prerecorded calls that showcase best practices. In this episode, Brigham shares his journey going from broke to building a million dollar training company. Learn the key principles he’s used to empower HVAC and plumbing technicians to convert 85% of their sales calls by delivering “wow!” customer experiences.   Website: https://powersellingpros.com/ Facebook: https://www.facebook.com/BrighamDickinsonPSP LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ Instagram: https://www.instagram.com/power.sellingpros/

“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley   Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's strategic direction, GoSkills has repositioned itself from being known for its courses for individuals, to competing with large players in the SaaS space, offering learning solutions that are tailored to meet the evolving needs of today's businesses. In this episode, Claudia and Andrew discuss engaging edtech audiences through innovative formats like microlearning videos, AI chatbots, and more.    Website: https://www.goskills.com/ Facebook: https://www.facebook.com/GoSkills/ LinkedIn: https://www.linkedin.com/in/claudia-buckley-mba/  Instagram: https://www.instagram.com/goskills/

“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer   Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education and research community focused on empowering customer-centric professionals in their career development. Adrian has successfully collaborated with global brands such as Qualtrics, IBM, Acer, TeamViewer, D2L, Smartsheet, SmartRecruiter, and TSIA to enhance their community programs. Adrian is author of "The Accidental Community Manager," a comprehensive guide for first-time B2B community builders. In this episode, Adrian and Andrew have a candid discussion on content strategies to engage modern audiences. Listen to this episode to gain insider tips from a marketing leader on trends like shorter formats, AI newsletters, and leveraging online communities.   Website: https://mycli.co/ Facebook: https://www.facebook.com/customerleadersinstitute LinkedIn: https://www.linkedin.com/in/adrianspeyer/ Instagram: https://www.instagram.com/customerleadersinstitute/

“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle   Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instructional Design from Northeastern University and  certifications in Managing Learning Programs and Adult and Organizational Learning. For two years, Heather has served as the VP of Marketing on the Board of Directors for ATD Bay Colonies, a local chapter of The Association for Talent Development, a non-profit organization serving learning and talent development professionals. Heather believes selling is helping, and when it comes to selling learning, there is no greater truth. In this episode, learn how a nonprofit organization leverages organic marketing on LinkedIn and email to engage members without a large budget and discover scrappy marketing tactics that drive growth.   Website: https://atdbaycolonies.org/ YouTube: https://www.youtube.com/channel/UC4lcA46CgDAntdvzoMusetg LinkedIn: https://www.linkedin.com/in/heatherforbesboyle/  Instagram: https://www.instagram.com/atdrhodeisland

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/augusto-vilchez-a73062216/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA