The NTM Growth Marketing Podcast

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal   Yaron Bartal’s passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv’s tech hub.    Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/

"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz   Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.   Website: https://infinigrow.com/ LinkedIn: https://www.linkedin.com/in/ilanhertz/ Facebook: https://www.facebook.com/ilan.hertz/

"Adopt a fail-fast mentality. You don’t have time for five-year plans. You can plan for a year, but be prepared to pivot quickly." - Amotz Harari   Amotz Harari leads a team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Their mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide. With years of intensive marketing experience, Amotz merges a well-rounded background in SEO, content development, social, outreach, SEM, and analytics, with knowledge in UI/UX, consumer psychology, product, and competitive research. In this interview, Amotz teaches us how Storydoc uses AI and innovative marketing strategies to create compelling business presentations.   Website: www.storydoc.com  LinkedIn: https://www.linkedin.com/in/amotz-harari/

"I threw some money down the toilet because I had no idea what I was doing." - Paul Stanford   Dr. Stanford is a Licensed Marriage and Family Therapist Supervisor in Texas. He graduated from Texas A&M University with a Bachelor’s degree in Psychology, Nova Southeastern University with a Master’s in Marriage and Family Therapy, and from Florida State University with a Ph.D. in Marriage and Family Therapy. Dr. Stanford is an adjunct professor for the marriage and family therapy program at Texas A&M – Central Texas and Pepperdine University, teaching courses in family theory and couples therapy among others. In this interview Paul shares insights on growing a therapy practice, marketing strategies, and destigmatizing mental health. Tune in for valuable tips and Paul's personal journey.   Website: www.stanfordcouplescounseling.com  LinkedIn: https://www.linkedin.com/in/dr-paul-stanford/  Instagram: https://www.instagram.com/stanfordcouplescounseling/ Facebook: https://www.facebook.com/StanfordCouples/

"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg   As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among diverse stakeholders, from college students to agriculture industry leaders. With nearly a decade of experience in communications and marketing roles, she has a passion for compelling content and strategies that add value and showcase the impact of agriculture and food systems. In this interview, Nicole shares her journey, experiences, and future predictions for marketing in agriculture.    Website: https://www.agfuture.org/ LinkedIn: https://www.linkedin.com/in/nicoleerceg/ YouTube: https://www.youtube.com/user/AgFuture Instagram: https://www.instagram.com/agfutureamerica/ Facebook: https://www.facebook.com/agriculturefutureofamerica

"A podcast is a great way of getting fresh content from experts who are passionate about what they’re talking about." - Joana Ymeraj   Joana Eltjona Ymeraj is a seasoned content marketing professional with extensive experience in SaaS and B2B marketing. She is currently the Head of Podcast Marketing at Entail AI, where she leads content strategies, and as a Senior Content Manager, focusing on content optimization and editorial leadership. Her work emphasizes the creation and management of high-quality, engaging content tailored to diverse audiences, showcasing her capacity to drive marketing success and audience growth in competitive environments. In this interview, Joanna discusses Entail AI, its evolution, her role, and the power of podcasts in content marketing. Don't miss her insights on AI tools and marketing strategies!   Website: https://entail.ai/  LinkedIn: https://www.linkedin.com/in/joana-eltjona-ymeraj-a9728a121/

“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins   Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, helping them grow their marketing department and sales team. He loves mentoring and would be a great mentor to any digital marketer looking to grow or build a digital program in a B2B startup or any sales executive looking to grow their sales team. In this interview, Thom discusses marketing strategies, AI in the workplace, and building thought leadership.   Website: https://peoplereign.io/ LinkedIn: https://www.linkedin.com/in/thomrobbins/

“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain   Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, and social capital. With over a decade of international experience, she combines data-driven decisions with human insights to guide Solve Next’s marketing efforts, promoting Next tools and Know-How that empower organizations to move from uncertainty to certainty. Fluent in three languages and with a passion for creating conscious and purpose-driven business methodologies, Cristina is a dynamic leader in the marketing industry, driving innovation and building capital that matters. In this interview, Cristina takes a deep dive into innovation, marketing strategies, and the future of AI.   Website: https://solvenext.com/ LinkedIn: https://www.linkedin.com/in/cristinaconstain/ Instagram: https://www.instagram.com/solve.next/

“Broadly, I think we’ve become more honest about the amount of human suffering that is happening around the globe, which is great.” -Glen Moriarty   Glen Moriarty is the Founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. Launched in 2013, 7 Cups now draws millions of monthly visitors and utilizes the services of 320,000 trained “listeners” in 189 countries and 140 languages. Glen is a psychologist who is passionate about the internet’s power to help people lead healthier lives. His first startup focused on scaling up online learning and free access to education. 7 Cups is his most recent endeavor, marrying his background in psychology with his love of technology. He lives with his wife and four children in Southern California. In this interview, discover how 7 Cups provides free global emotional support.    Website: https://www.7cups.com/ LinkedIn: https://www.linkedin.com/in/glen-moriarty/ Instagram: https://www.instagram.com/7cups/ YouTube: https://www.youtube.com/@7CupsofteaGM

“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances   Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor’s office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He’s based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.   Website: https://zencity.io/ LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/ Instagram: https://www.instagram.com/assaffrances/