
The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina"
The NTM Growth Marketing Podcast
Reevaluating Storytelling in Marketing
This chapter challenges the conventional belief in the significance of storytelling in marketing, advocating for a data-driven approach to understand visitor behavior. It explores the balance between storytelling and problem-solving for visitors, emphasizing the visitor as the hero in marketing strategies.
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