Reevaluating Storytelling in Marketing

"I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways." -Andy Crestodina

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.

Website: https://www.orbitmedia.com/

LinkedIn: https://www.linkedin.com/in/andycrestodina/

Instagram: https://www.instagram.com/crestodina/