Leveraging AI 150 | AI Meets SEO: Secrets to Driving Traffic and Rankings with ChatGPT with Andy Crestodina
Dec 17, 2024
In this enlightening discussion, Andy Crestodina, Co-founder and CMO of Orbit Media Studios, shares his expertise in digital marketing and SEO. He emphasizes the transformative role of AI in content creation and offers practical strategies to utilize ChatGPT effectively. Listeners will learn methods for developing engaging personas, auditing content, and enhancing SEO with AI tools. Andy also highlights the importance of authentic content in a landscape increasingly shaped by AI, making this a must-listen for anyone keen to elevate their digital strategy.
AI Snips
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Episode notes
Prioritizing Compelling Content
- Create memorable content that compels people to talk about it and remember it.
- Prioritize being compelling and getting referrals over purely focusing on keyword optimization.
Leveraging AI for Original Research
- Use AI to find topics that are frequently asserted but rarely supported by evidence.
- Create original research on these topics to attract links and improve SEO.
Semantic SEO with AI
- Use AI to identify semantically related phrases for keywords your page ranks for but not highly.
- Incorporate those phrases into your copy to improve rankings.