Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs
The Secrets to Creating Content That Converts with Andy Crestodina
Mar 11, 2025
In this insightful chat with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry, listeners discover the secrets to creating content that converts. Andy emphasizes the necessity for adaptive strategies in an evolving landscape, discussing the power of LinkedIn newsletters and the rising influence of AI on SEO. He reveals how original research can set brands apart and provides practical tips for leveraging AI in content creation and marketing. Tune in to learn how to future-proof your content strategy!
34:37
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Quick takeaways
- Adapting content strategies to evolving algorithms and utilizing AI is crucial for engagement and conversion in digital marketing.
- Leveraging LinkedIn newsletters can significantly enhance audience visibility and engagement compared to traditional email marketing methods.
Deep dives
Adapting to Evolving Algorithms
The digital marketing landscape is constantly changing due to evolving algorithms and shifting consumer behavior. Attention spans have significantly decreased, impacting how content must be tailored to engage viewers effectively. Marketers are faced with the challenge of creating content that not only ranks well but also converts in this new environment. Strategies that once worked may no longer yield results, highlighting the need for innovative approaches to content creation.
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