Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

The Secrets to Creating Content That Converts with Andy Crestodina

Mar 11, 2025

In this insightful chat with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry, listeners discover the secrets to creating content that converts. Andy emphasizes the necessity for adaptive strategies in an evolving landscape, discussing the power of LinkedIn newsletters and the rising influence of AI on SEO. He reveals how original research can set brands apart and provides practical tips for leveraging AI in content creation and marketing. Tune in to learn how to future-proof your content strategy!

34:37

Creator website

Episode guests

Andy Crestodina

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Adapting content strategies to evolving algorithms and utilizing AI is crucial for engagement and conversion in digital marketing.

Leveraging LinkedIn newsletters can significantly enhance audience visibility and engagement compared to traditional email marketing methods.

Deep dives

Adapting to Evolving Algorithms

The digital marketing landscape is constantly changing due to evolving algorithms and shifting consumer behavior. Attention spans have significantly decreased, impacting how content must be tailored to engage viewers effectively. Marketers are faced with the challenge of creating content that not only ranks well but also converts in this new environment. Strategies that once worked may no longer yield results, highlighting the need for innovative approaches to content creation.

Intro

2min

Navigating the Future of Content Marketing

11min

Navigating AI and Content Marketing Optimization

3min

Harnessing AI for SEO and Content Strategy

9min

Exploring Innovative AI Tools for Content Creation

3min

Crafting Engaging Content for Conversions

6min

What does it take to create content that not only ranks but converts in today’s fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it’s about adapting and innovating.

In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he’s here to break down what’s working, what’s not, and how you can future-proof your strategy.

From the power of LinkedIn newsletters to AI’s impact on search rankings, we’re covering everything you need to know about making your content work harder and smarter. If you’ve ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.

In this episode, you’ll learn:

Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.
How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.
The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.
How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.
The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.

Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!

Checkout Capsho now:

katiebrinkley.live/capsho

Visit Andy Crestodina's social media pages:

Orbit Media Studios Website: https://www.orbitmedia.com

LinkedIn: https://www.linkedin.com/in/andycrestodina/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess

Hosted on Acast. See acast.com/privacy for more information.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more