Business of Story #474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
15 snips
Jul 29, 2024 Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, is a go-to expert in customer-centric marketing strategies. He shares how storytelling can elevate customer experiences and drive loyalty. The discussion highlights the importance of empathy in understanding customers and creating impactful narratives. Swan also explores the critical differences between product problem fit and product market fit, emphasizing the role of agility in responding to customer insights. Listeners will gain valuable frameworks to refine their brand communication and engage audiences effectively.
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Funny Rug Shop Send-Up
- Park shares a comedy skit about Roscoe's Oriental Rug Emporium that repeatedly advertised “going out of business.”
- The bit highlights how desperate urgency tactics can become absurd and erode trust.
Engineer Turned Top Salesperson
- Phillip Swan recounts moving from engineering into sales and becoming top salesperson by using consultative selling.
- He credits listening, understanding customer pain, and 'grokking' customers for long-term loyalty.
Never Sell An Untested First Version
- Do not sell a first-version product without fully testing it in real conditions.
- Verify claims yourself and own mistakes quickly to rebuild customer trust.
