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3min chapter
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Business of Story
Leveraging Storytelling for Customer Engagement and Strategic Momentum
This chapter explores how storytelling enhances brand strategy and customer engagement through the ABT narrative framework. The speakers also preview a new series of books aimed at driving business momentum based on effective storytelling principles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode