
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Business of Story
00:00
Leveraging Storytelling for Customer Engagement and Strategic Momentum
This chapter explores how storytelling enhances brand strategy and customer engagement through the ABT narrative framework. The speakers also preview a new series of books aimed at driving business momentum based on effective storytelling principles.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.