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2min chapter
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Business of Story
Intro
This chapter focuses on the importance of a customer-centric go-to-market strategy enhanced by effective brand storytelling. Through an engaging anecdote about an Oriental rug dealer, it explores how urgency in marketing can improve customer experiences and drive advocacy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode