Business of Story cover image

#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Business of Story

00:00

Intro

This chapter focuses on the importance of a customer-centric go-to-market strategy enhanced by effective brand storytelling. Through an engaging anecdote about an Oriental rug dealer, it explores how urgency in marketing can improve customer experiences and drive advocacy.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app