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4min chapter
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Business of Story
Bridging the Gap for a Seamless Customer Experience
This chapter focuses on enhancing customer experience by fostering collaboration between engineering, sales, and marketing departments. The authors highlight the use of consistent KPIs, particularly net and gross revenue retention, to proactively identify and mitigate potential customer churn.
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