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#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Business of Story

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Bridging the Gap for a Seamless Customer Experience

This chapter focuses on enhancing customer experience by fostering collaboration between engineering, sales, and marketing departments. The authors highlight the use of consistent KPIs, particularly net and gross revenue retention, to proactively identify and mitigate potential customer churn.

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