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2min chapter
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Business of Story
Mastering the 'And, But, Therefore' Storytelling Framework
This chapter explores the 'and, but, therefore' storytelling framework, which aids in engaging audiences by presenting problems and solutions effectively. The speaker encourages refining brand stories and emphasizes clarity and conciseness, wrapping up with gratitude for the team and a preview of future content on humor in storytelling.
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