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#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Business of Story

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Navigating Product Fit and Customer Engagement

This chapter highlights the vital differences between 'product problem fit' and 'product market fit,' emphasizing the need for initial customer awareness and feedback. It discusses the importance of agility and resilience in adapting to market learning while building strong customer relationships through effective communication and storytelling. The conversation also underscores the influence of emotional resonance in purchasing decisions and the role of partnerships in delivering comprehensive customer solutions.

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