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21min chapter
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
Business of Story
Crafting Customer-Centric Narratives
This chapter explores the creation of a customer-centric go-to-market strategy through impactful brand storytelling. It emphasizes the necessity of understanding customer needs and bridging marketing with sales narratives to enhance engagement and loyalty. Personal anecdotes and real-world examples illustrate the evolution of companies like Slack and HubSpot in adapting to market demands driven by customer insights.
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Discover
highlights
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