Michelle J. Raymond, a LinkedIn strategist and B2B expert, shares her transformative journey from sales in the chemical industry to becoming a LinkedIn authority. She discusses strategies to overcome business hesitations about leveraging LinkedIn while emphasizing authentic connections and community building. Michelle offers actionable insights—like utilizing company pages for advocacy and focusing on content relevance. Expect to learn about personal branding, the shift from secrecy to transparency, and empowering employees through empathy-driven content creation.

Discover strategies for authentic engagement on LinkedIn through direct messages, emphasizing relationship building over spammy sales tactics. Learn about the power of personalized messages, proactive engagement, and genuine connections for brand growth.