Michelle J. Raymond
Host and founder of B2B Growth Co who focuses on company page–led LinkedIn strategy and scalable employee advocacy for B2B marketers; guides practical LinkedIn marketing conversations on the Social Media for B2B Growth podcast.
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Feb 19, 2025 • 1h 5min
LinkedIn’s Untapped Business Potential - With Michelle J. Raymond | Episode 328
Michelle J. Raymond, a LinkedIn strategist and B2B expert, shares her transformative journey from sales in the chemical industry to becoming a LinkedIn authority. She discusses strategies to overcome business hesitations about leveraging LinkedIn while emphasizing authentic connections and community building. Michelle offers actionable insights—like utilizing company pages for advocacy and focusing on content relevance. Expect to learn about personal branding, the shift from secrecy to transparency, and empowering employees through empathy-driven content creation.
Feb 29, 2024 • 19min
How to Use LinkedIn Direct Messages (DMs) to Start Real Conversations (And Not Feel Spammy)
Discover strategies for authentic engagement on LinkedIn through direct messages, emphasizing relationship building over spammy sales tactics. Learn about the power of personalized messages, proactive engagement, and genuine connections for brand growth.
