The Futur with Chris Do cover image

The Futur with Chris Do

328 - LinkedIn’s Untapped Business Potential - With Michelle J. Raymond

Feb 19, 2025
Michelle J. Raymond, a LinkedIn strategist and B2B expert, shares her transformative journey from sales in the chemical industry to becoming a LinkedIn authority. She discusses strategies to overcome business hesitations about leveraging LinkedIn while emphasizing authentic connections and community building. Michelle offers actionable insights—like utilizing company pages for advocacy and focusing on content relevance. Expect to learn about personal branding, the shift from secrecy to transparency, and empowering employees through empathy-driven content creation.
01:03:44

Podcast summary created with Snipd AI

Quick takeaways

  • Businesses must overcome psychological barriers and openly engage on LinkedIn to establish a distinctive presence and build community.
  • Embracing transparency in business communication allows companies to effectively highlight their unique value propositions while providing solutions for customers.

Deep dives

The Importance of Distinction in Business

Businesses often fear taking the leap into new territories, especially on platforms like LinkedIn, due to the fear of standing out or being perceived as different. However, the greater risk lies in blending in and failing to build a distinct presence that differentiates them from competitors. Individuals like Michelle J. Raymond emphasize the necessity for businesses to strategically engage on platforms like LinkedIn, where decision-makers congregate. Establishing a unique voice and actively showcasing one's offerings is essential for fostering community and driving sales, ultimately rendering the fear of standing out obsolete.

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