The Futur with Chris Do

328 - LinkedIn’s Untapped Business Potential - With Michelle J. Raymond

Feb 19, 2025

Michelle J. Raymond, a LinkedIn strategist and B2B expert, shares her transformative journey from sales in the chemical industry to becoming a LinkedIn authority. She discusses strategies to overcome business hesitations about leveraging LinkedIn while emphasizing authentic connections and community building. Michelle offers actionable insights—like utilizing company pages for advocacy and focusing on content relevance. Expect to learn about personal branding, the shift from secrecy to transparency, and empowering employees through empathy-driven content creation.

01:03:44

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Episode guests

Michelle J. Raymond

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Episode notes

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Quick takeaways

Businesses must overcome psychological barriers and openly engage on LinkedIn to establish a distinctive presence and build community.

Embracing transparency in business communication allows companies to effectively highlight their unique value propositions while providing solutions for customers.

Strategic engagement through personalized interactions and meaningful discussions on LinkedIn is essential for converting connections into loyal customers.

Deep dives

The Importance of Distinction in Business

Businesses often fear taking the leap into new territories, especially on platforms like LinkedIn, due to the fear of standing out or being perceived as different. However, the greater risk lies in blending in and failing to build a distinct presence that differentiates them from competitors. Individuals like Michelle J. Raymond emphasize the necessity for businesses to strategically engage on platforms like LinkedIn, where decision-makers congregate. Establishing a unique voice and actively showcasing one's offerings is essential for fostering community and driving sales, ultimately rendering the fear of standing out obsolete.

Intro

4min

LinkedIn Networking for Business Growth

20min

Leveraging LinkedIn: Personal Connections and Company Branding

9min

Empowering Personal Branding and Thought Leadership

14min

The Power of Humor and Trial in Social Media Engagement

3min

Empathy-Driven Content Creation

10min

Navigating LinkedIn's Future and Career Transitions

3min

In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building.

Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn.

This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.

Timestamps:

(00:00) - Introduction to Michelle J. Raymond

(00:57) - Michelle’s professional background

(02:53) - Discovering LinkedIn’s potential

(06:00) - Shifting from secrecy to transparency in business

(10:00) - Addressing challenges in converting LinkedIn followers

(14:56) - Defining and targeting your dream client

(25:00) - Leveraging company pages strategically

(37:00) - Overcoming content creation fears

(50:00) - The energy behind content creation

(58:45) - Trends and predictions for 2025