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14min chapter
328 - LinkedIn’s Untapped Business Potential - With Michelle J. Raymond
The Futur with Chris Do
Empowering Personal Branding and Thought Leadership
This chapter emphasizes the significance of personal branding for employees and the need for a supportive corporate culture to encourage social media engagement. It discusses the relevance of authentic content on platforms like LinkedIn, and introduces a framework for effective company communication. The speakers highlight the rising importance of thought leadership in 2024, advocating for originality and risk-taking as essential strategies for differentiation in a competitive marketplace.
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highlights
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