Empathy-Driven Content Creation

This chapter emphasizes the necessity of empathy and authenticity in LinkedIn content creation, urging a shift from quantity to quality. It explores the challenges of originality, the dangers of generic posts, and the importance of building genuine connections to foster business growth on social media.

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In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building.

Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn.

This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.

Timestamps:

(00:00) - Introduction to Michelle J. Raymond

(00:57) - Michelle’s professional background

(02:53) - Discovering LinkedIn’s potential

(06:00) - Shifting from secrecy to transparency in business

(10:00) - Addressing challenges in converting LinkedIn followers

(14:56) - Defining and targeting your dream client

(25:00) - Leveraging company pages strategically

(37:00) - Overcoming content creation fears

(50:00) - The energy behind content creation

(58:45) - Trends and predictions for 2025