The LinkedIn™ Branding Show  cover image

The LinkedIn™ Branding Show

How to Use LinkedIn Direct Messages (DMs) to Start Real Conversations (And Not Feel Spammy)

Feb 29, 2024
Discover strategies for authentic engagement on LinkedIn through direct messages, emphasizing relationship building over spammy sales tactics. Learn about the power of personalized messages, proactive engagement, and genuine connections for brand growth.
19:16

Podcast summary created with Snipd AI

Quick takeaways

  • Personalized DMs are crucial for brand image on LinkedIn.
  • Quality interactions are more important than mass messaging on LinkedIn.

Deep dives

The Love-Hate Relationship with Direct Messages on LinkedIn

Direct messages on LinkedIn are a divisive topic, with people either loving or hating them. The impact of direct messages on both personal and company brands is significant. While some see direct messages as spammy and intrusive, others view them as essential for building relationships and nurturing connections.

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