

The LinkedIn™ Branding Show
Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Episodes
Mentioned books

Oct 23, 2025 • 14min
Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles
Delve into LinkedIn's new boosted post feature and its implications for organic reach. Can personal branding survive a pay-to-play model? The hosts explore initial reactions and skepticism about predicted results. Concerns arise about equity and the risk of drowning out under-resourced voices. Is boosting a poor strategy compared to targeted ads? Alternatives like community support for visibility are discussed, along with the importance of clear messaging. Listeners are encouraged to share experiences to shape the conversation.

Oct 16, 2025 • 14min
How to Go from Zero to Hero With Posting on LinkedIn: #1 Tip to "Get In" OR "Get Going Again"
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.In this episode, we detail how to avoid giving up or succumbing to distractions or disappointment. We share our "reset strategy" that has worked for both of us (and all our clients) in getting back into the game on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSReady to Be Seen for What You’re Really Worth?You’re an expert but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, or on stage.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/LINKSStreak Building on LinkedIn With Michelle B. Griffin

Oct 9, 2025 • 15min
How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy
Discover how to balance your personal brand with your employer's expectations. Learn the 'Power of Two' process for aligning your passions while amplifying your professional identity. The hosts provide practical tips for creating a content strategy that incorporates both personal advocacy and company updates. Gain insights into thought leadership to enhance your visibility and attract new opportunities. Hear a successful case study showcasing effective brand collaboration—a guide to confidently owning your LinkedIn presence!

Oct 2, 2025 • 11min
Why LinkedIn Verification Is a MUST for This One Part of Your Brand
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profilesCONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself

Sep 25, 2025 • 18min
The Top Branding Mistakes We Made on LinkedIn: What We'd Do Over Again
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself

Sep 18, 2025 • 14min
Is a LinkedIn Premium Subscription Worth Paying For? Our Brutally Honest Take
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSBecome The Go-To Brand In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become The Go-To Voice In Your Field Learn more about Michelle B Griffin's brand strategy sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh.https://michellebgriffin.com/positionyourself

Sep 11, 2025 • 15min
Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard
Explore the surprising challenges of branding on LinkedIn and the importance of effective engagement. Delve into cultural differences that shape professional identity, featuring a delightful discussion about biscuits and cookies. Discover the pitfalls of poor communication on company pages and how it can impact brand loyalty. Gain actionable tips for revitalizing engagement, moving beyond traditional broadcasting. Lastly, learn how fostering genuine interactions with audience comments can significantly strengthen brand connections.

Sep 4, 2025 • 15min
How to Confidently Brand Yourself On LinkedIn: Our 4-Steps to Go From Blending In to Standing Out
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself

Aug 28, 2025 • 13min
Are People REALLY Over LinkedIn? How to Manage The "Meh" Mood Shift
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSPeople Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourselfLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/

Aug 21, 2025 • 13min
Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand
Discover how to turn LinkedIn into a powerful launchpad for your personal brand. Learn to optimize your profile to attract media attention and partnership opportunities. The discussion includes strategies for building relationships with media professionals and the importance of engaging content. Find out how to showcase your expertise and credibility through articles and a well-curated profile. Get tips on making meaningful connections that boost your visibility and establish you as a go-to authority.


