

The LinkedIn™ Branding Show
Michelle B Griffin and Michelle J Raymond (#MichelleSquared)
The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
Episodes
Mentioned books

Dec 4, 2025 • 14min
How Findable Are You? Our Best Tips To Show Up in LinkedIn's New AI Search Engine
Discover the secrets to becoming a findable expert on LinkedIn! The hosts share the importance of unique identifiers and strategic keywords for searchability. Learn how to customize your URL and optimize your tagline for maximum impact. They delve into LinkedIn's new algorithm, emphasizing how updates can train it to better recognize you. Plus, tips on completing your profile and showcasing your skills will keep you at the forefront of searches. Tune in for actionable insights that can elevate your LinkedIn presence!

Nov 27, 2025 • 15min
Beyond the "Viral LinkedIn Gender Switch Up" - How Women Can Be Themselves and Still Be Visible on LinkedIn
Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male."This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comOUR BOOKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.LINKSReady to Be Seen for What You’re Really Worth?You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:https://b2bgrowthco.com/growth-masterclass/ARTICLES https://www.theguardian.com/technology/2025/nov/22/bro-boost-women-find-linkedin-traffic-drives-if-they-pretend-to-be-menhttps://www.inc.com/suzanne-lucas/she-switched-her-gender-on-linkedin-and-page-views-grew-by-400-there-could-be-other-reasons-too/91267046

Nov 20, 2025 • 16min
Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When You Feel Overwhelmed or "Over It"
Struggling to stay engaged on LinkedIn? Discover how to combat year-end fatigue and algorithm blues with effective strategies. Find your brand's purpose to help maintain visibility, and learn to normalize taking breaks. Michelle and Michelle share tips on commenting to stay active, making LinkedIn enjoyable again by sharing hobbies, and establishing sustainable habits. Explore the Minimal Viable Presence approach for consistent visibility without burnout, plus ideas for outsourcing content creation when you're overwhelmed.

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Nov 13, 2025 • 14min
Is Your LinkedIn Brand Built on Foundation or Fluff?: The Case for The Power of Two
Explore the art of rebranding on LinkedIn with personal stories of branding missteps and triumphs. Discover the Power of Two framework, blending personal and business branding for maximum impact. The hosts share how foundational branding boosts market positioning and opens up sales opportunities. Learn about valuable resources, including a workbook to refine your personal brand and escape generic messaging. Plus, get insights on using past episodes as ongoing learning tools to elevate your LinkedIn presence.

Nov 6, 2025 • 14min
Top 5 Reasons Why LinkedIn Newsletters Can Build Your Personal Brand: Plus ONE to Ignore
Discover why LinkedIn newsletters are a game-changer for building your personal brand and thought leadership! Learn strategies for converting connections into subscribers and repurposing content like podcasts and blogs into engaging newsletters. The hosts also tackle concerns about not owning subscriber lists, highlighting the strategic advantages nonetheless. Plus, find out how to use LinkedIn newsletters alongside traditional email strategies for greater reach and visibility. Ignore the skeptics and let your newsletter shine!

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Oct 30, 2025 • 13min
The LinkedIn SSI Score Buzz: Why It's NOT that Helpful for Branding Yourself on LinkedIn
Dive into the myths surrounding LinkedIn's SSI score, which many overhype. Discover why this score isn’t the holy grail of branding and how it often misrepresents real performance. Explore the limitations of Sales Navigator—like driving a Ferrari for beginners—versus the core actions that truly build your brand. The hosts emphasize meaningful engagement over chasing numbers. Learn to interpret LinkedIn's guidance for a professional profile and leverage strategic outreach to network effectively.

Oct 23, 2025 • 14min
Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles
Delve into LinkedIn's new boosted post feature and its implications for organic reach. Can personal branding survive a pay-to-play model? The hosts explore initial reactions and skepticism about predicted results. Concerns arise about equity and the risk of drowning out under-resourced voices. Is boosting a poor strategy compared to targeted ads? Alternatives like community support for visibility are discussed, along with the importance of clear messaging. Listeners are encouraged to share experiences to shape the conversation.

Oct 16, 2025 • 14min
How to Go from Zero to Hero With Posting on LinkedIn: #1 Tip to "Get In" OR "Get Going Again"
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.In this episode, we detail how to avoid giving up or succumbing to distractions or disappointment. We share our "reset strategy" that has worked for both of us (and all our clients) in getting back into the game on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on AmazonThe LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSReady to Be Seen for What You’re Really Worth?You’re an expert but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, or on stage.https://michellebgriffin.com/powerhourLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/LINKSStreak Building on LinkedIn With Michelle B. Griffin

Oct 9, 2025 • 15min
How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy
Discover how to balance your personal brand with your employer's expectations. Learn the 'Power of Two' process for aligning your passions while amplifying your professional identity. The hosts provide practical tips for creating a content strategy that incorporates both personal advocacy and company updates. Gain insights into thought leadership to enhance your visibility and attract new opportunities. Hear a successful case study showcasing effective brand collaboration—a guide to confidently owning your LinkedIn presence!

Oct 2, 2025 • 11min
Why LinkedIn Verification Is a MUST for This One Part of Your Brand
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profilesCONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSLearn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/Become the Go-To Voice In Your IndustryLearn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself


