The LinkedIn™ Branding Show

Top 5 Reasons Why LinkedIn Newsletters Can Build Your Personal Brand: Plus ONE to Ignore

Nov 6, 2025
Discover why LinkedIn newsletters are a game-changer for building your personal brand and thought leadership! Learn strategies for converting connections into subscribers and repurposing content like podcasts and blogs into engaging newsletters. The hosts also tackle concerns about not owning subscriber lists, highlighting the strategic advantages nonetheless. Plus, find out how to use LinkedIn newsletters alongside traditional email strategies for greater reach and visibility. Ignore the skeptics and let your newsletter shine!
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INSIGHT

Newsletters Boost Discoverability

  • LinkedIn newsletters build your personal brand and topic authority more effectively than short posts.
  • They are search-friendly and get surfaced by AI and search engines as trusted sources.
ADVICE

Use Newsletters As A Strategic Channel

  • Do treat LinkedIn newsletters as a strategic platform even though you can't export subscribers.
  • Use newsletters to publish long-form thought leadership and link to podcasts, books, or resources.
INSIGHT

Ownership Trade-Offs Are Calculated

  • Losing direct access to subscriber contact data is a real risk but not a deal-breaker for many creators.
  • LinkedIn prioritizes long-form thought leadership, making newsletters central to its B2B strategy.
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