How Findable Are You? Our Best Tips To Show Up in LinkedIn's New AI Search Engine

Dec 4, 2025

Discover the secrets to becoming a findable expert on LinkedIn! The hosts share the importance of unique identifiers and strategic keywords for searchability. Learn how to customize your URL and optimize your tagline for maximum impact. They delve into LinkedIn's new algorithm, emphasizing how updates can train it to better recognize you. Plus, tips on completing your profile and showcasing your skills will keep you at the forefront of searches. Tune in for actionable insights that can elevate your LinkedIn presence!

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Episode notes

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ADVICE

Differentiate Common Names

If you have a common name, make it distinct with a middle initial or qualifier so people find you easily.
Michelle B. Griffin says that adding a middle initial helped her avoid confusion with other professionals.

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ADVICE

Use Searchable Keywords

Optimize your profile with the keywords your audience will search for, like location and role.
Michelle J. Raymond recommends adding those keywords so both people and LinkedIn's algorithm can find you.

volunteer_activism

ADVICE

Fix Your Profile URL

Customize your LinkedIn URL and always use your real name rather than role descriptions.
Michelle J. Raymond warns that non-name URLs and job-title usernames reduce findability and confuse AI search.

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Why your name and distinct identifier matter

02:47 • 1min

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Use keywords across your profile

03:51 • 2min

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Customize your URL and keep your name

05:31 • 1min

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How LinkedIn's new algorithm learns from you

06:32 • 1min

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Complete your profile and add contact info

Optimize your tagline and first 50 characters

10:31 • 45sec

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Audit and update outdated profile details

11:16 • 1min

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Final quick tips for findability

• Mentioned in 10 episodes

The LinkedIn Branding Book

Michelle J. Raymond

This book likely delves into strategies for leveraging LinkedIn for business growth, offering insights into personal branding, networking, and content creation on the platform. It probably covers best practices for creating a compelling profile, engaging with connections, and using LinkedIn to build a professional network. The book might also explore how to use LinkedIn to generate leads, find clients, and advance one's career. It could include case studies or examples of successful LinkedIn profiles and strategies. The overall aim is to empower readers to effectively utilize LinkedIn to achieve their professional goals.

#7420

• Mentioned in 5 episodes

The LinkedIn Branding Book, The Power of Two

Build Your Personal and Business Brand on LinkedIn for Exponential Growth

Michelle B. Griffin

Michelle J. Raymond

#15325

• Mentioned in 3 episodes

Business Gold

Awareness, Authority, and Advantage

Michelle J. Raymond

This book is a guide to using LinkedIn company pages effectively. It helps businesses create a strong online presence, attract clients, and grow their business. The book covers various strategies, tactics, and best practices for optimizing company pages, engaging with audiences, and generating leads. It also provides practical advice and actionable steps for businesses of all sizes. The book is a valuable resource for businesses looking to leverage LinkedIn for professional growth.

Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile.

This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This episode will show you exactly how.

Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.

and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OwnYourLane.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Buy your copy on Amazon

The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

OUR BOOKS

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBMIT YOUR QUESTION:

Simply DM both Michelles on LinkedIn to submit your question for a future episode.

LINKS

Ready to Be Seen for What You’re Really Worth?

You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.

⁠⁠⁠⁠⁠⁠https://michellebgriffin.com/powerhour

⁠⁠

Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:

⁠⁠⁠https://b2bgrowthco.com/growth-masterclass/

LINKS

Check out the LinkedIn CEO's video announcement on new search capabilities:

https://www.linkedin.com/posts/ryanroslansky_today-we-are-bringing-the-power-of-ai-directly-activity-7394783275468324864-t4Xb?utm_source=share&utm_medium=member_ios&rcm=ACoAAAGT4S4Bg7hLtS2LIPQEUMTGngUTKK4maA4

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