The LinkedIn™ Branding Show

The LinkedIn SSI Score Buzz: Why It's NOT that Helpful for Branding Yourself on LinkedIn

6 snips
Oct 30, 2025
Dive into the myths surrounding LinkedIn's SSI score, which many overhype. Discover why this score isn’t the holy grail of branding and how it often misrepresents real performance. Explore the limitations of Sales Navigator—like driving a Ferrari for beginners—versus the core actions that truly build your brand. The hosts emphasize meaningful engagement over chasing numbers. Learn to interpret LinkedIn's guidance for a professional profile and leverage strategic outreach to network effectively.
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INSIGHT

SSI Is A Platform Metric For Sales Navigator

  • The LinkedIn Social Selling Index (SSI) is a 0–100 benchmark LinkedIn created to measure social selling effectiveness.
  • LinkedIn designed it largely to drive Sales Navigator adoption rather than measure true branding impact.
ANECDOTE

Hosts Share Their SSI Scores

  • Michelle B. Griffin shared her SSI scores and how Sales Navigator affects them.
  • Her low 'find the right people' score reflects not using paid search tools like Navigator.
INSIGHT

Behaviors Matter, The Number Doesn't

  • The SSI components read like reasonable LinkedIn behaviours but the score itself is just a number.
  • Michelle B. Griffin and Michelle J. Raymond warn the number doesn't reliably predict LinkedIn performance.
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