The LinkedIn™ Branding Show Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles
Oct 23, 2025
Delve into LinkedIn's new boosted post feature and its implications for organic reach. Can personal branding survive a pay-to-play model? The hosts explore initial reactions and skepticism about predicted results. Concerns arise about equity and the risk of drowning out under-resourced voices. Is boosting a poor strategy compared to targeted ads? Alternatives like community support for visibility are discussed, along with the importance of clear messaging. Listeners are encouraged to share experiences to shape the conversation.
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LinkedIn Moves Toward Pay-To-Play
- LinkedIn is introducing boosted posts for personal profiles, signaling a shift toward pay-to-play.
- Hosts see this as a major change that may alter platform dynamics and user motivation.
Hosts Discover Boosting In Real Time
- Michelle J. Raymond described encountering the new boost option live and testing the flow with screenshots.
- She noted a $10 minimum and created a PDF of the screen share to send to Michelle Griffin.
Reduced Organic Reach Feeds Monetization
- The hosts connect recent reach drops to this monetization move and question the timing.
- They suggest LinkedIn turned down organic reach in advance of paid options returning reach for advertisers.