
Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles
The LinkedIn™ Branding Show
Equity and access concerns
Michelle B. Griffin raises concerns that paid boosts may drown out under-resourced voices and create a haves-vs-have-nots dynamic.
We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles.
We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn.
Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this topic.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
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Ready to Be Seen for What You’re Really Worth?
You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.
https://michellebgriffin.com/powerhour
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/


