Michael Aaron Flicker

Michael Aaron Flicker, founder of XenoPsi Ventures and co-author of Hacking the Human Mind, joins to delve into the fascinating intersection of psychology and marketing. He reveals how brands can harness behavioral science to enhance consumer loyalty and design impactful campaigns. Key insights include the magic of the number 17 in capturing attention and the Peak-End Rule, which emphasizes the importance of memorable customer experiences. Flicker also discusses ethical considerations in 'mind hacking' and shares practical strategies for effective marketing.