The Duct Tape Marketing Podcast The Brain Science Behind Successful Marketing
Aug 28, 2025
Michael Aaron Flicker, founder of XenoPsi Ventures and co-author of Hacking the Human Mind, joins to delve into the fascinating intersection of psychology and marketing. He reveals how brands can harness behavioral science to enhance consumer loyalty and design impactful campaigns. Key insights include the magic of the number 17 in capturing attention and the Peak-End Rule, which emphasizes the importance of memorable customer experiences. Flicker also discusses ethical considerations in 'mind hacking' and shares practical strategies for effective marketing.
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Brands Often Intuit Psychology
- Great brands often use psychological insights whether they can name the science or not.
- The authors reverse-engineered brands first, then linked them to academic findings for practical use.
Five Guys Founded On Focus
- Jerry Murrell saw one stall with a massive line and modeled Five Guys on its simplicity and focus.
- Five Guys kept a narrow menu (only burgers and fries) and grew into a $1.6B franchise.
Bridge Campaigns To Science
- Match high-performing campaigns to academic findings to find usable principles.
- Not every effective campaign maps to a study, but matched examples give a practical starting point.
