#1423
Mentioned in 25 episodes

Hacking the Human Mind

Book •

Mentioned by

Mentioned in 25 episodes

Mentioned as one of the books they will be reading.
111 snips
238: Sketch Your Mind by Zsolt Viczian
Mentioned by
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Phill Agnew
as Richard Shotton's latest book, co-authored with Michael Aaron Flicker, detailing how successful brands apply behavioural science.
87 snips
The top 9 tips from 55 Nudge episodes in 2025
Mentioned by
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John Evans
as
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Richard Shotton
's new book, which uncovers behavioral science insights behind successful brands.
72 snips
The behavioural hacks that create $Billion brands - Richard Shotton
Announced by Corey Hixson as the next book for the podcast, focusing on behavioral science secrets behind successful brands.
53 snips
239: Proust and The Squid by Maryanne Wolf
Mentioned by
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Michael Stelzner
as the newest book written by
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Richard Shotton
.
49 snips
Applying Behavioral Science for Improved Conversions
Mentioned by
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John Jantsch
as the topic of their discussion, focusing on behavioral science secrets.
48 snips
The Brain Science Behind Successful Marketing
Mentioned by
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Phil Agnew
as
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Richard Shotton
's new book, detailing how successful brands apply behavioural science.
46 snips
The Surprising Menu Psychology Behind Five Guys’ Success
Mentioned by
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Richie Cotton
as one of
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Richard Shotton
's bestselling books and promoted by
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Richard Shotton
himself.
43 snips
#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten
Mentioned by
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Richard Shotton
as his latest book, co-authored with Michael Aaron Flicker.
39 snips
Why We’re Irrationally Loyal to Amazon Prime
Mentioned as the topic of discussion with
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Michael Aaron Flicker
, focusing on behavioral science secrets behind successful brands.
34 snips
The Brain Science Behind Successful Marketing
Mentioned by
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Richard Shotton
as his latest book, co-authored with Michael Aaron Flickr.
31 snips
How did Guinness become Britain’s most popular pint?
Mentioned by
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Richard Shotton
as his new book co-authored with Michael Aaron Flicker.
27 snips
Why Everyone’s Suddenly Drinking Aperol Spritz
Mentioned by
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AJ Harbinger
as the book authored by
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Richard Shotton
, a behavioral science expert.
27 snips
Why Flaws Make You More Likable | Richard Shotton
Mentioned by
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Mike Carruthers
as written by guest
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Michael Aaron Flicker
, focusing on behavioral science secrets of successful brands.
21 snips
The Psychology of Brand Loyalty & The Strange History of Everyday Words
Mentioned by
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Richard Schott
as an approach to identify successful brands and explain behavioral science.
21 snips
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
Mentioned as a book that dives into 17 brands and unpacks over 30 behavioral science principles.
13 snips
Behavioral science for agencies: Pitching
Mentioned by
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Richard Schott
as a book where the study on uncertain rewards is covered.
How Halloween candy can teach marketers about choice, memory, and reward
Mentioned by
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Richard Shotton
as the book he has researched and written.
The Secret Behind KFC’s Success
Mentioned by
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Michael Aaron Flicker
and
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Richard Schott
as their upcoming book about behavioral science and brands.
Hacking the Human Mind - Book Preview: Dyson

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