#2990

Mentioned in 11 episodes

Hacking the Human Mind

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Book •

Michael Aaron Flicker

Mentioned by

Richard Shotton

Michael Stelzner

Michael Aaron Flicker

Mentioned in 11 episodes

Mentioned by

John Evans

as

Richard Shotton

's new book, which uncovers behavioral science insights behind successful brands.

The behavioural hacks that create $Billion brands - Richard Shotton

Mentioned by

John Jantsch

as the topic of their discussion, focusing on behavioral science secrets.

The Brain Science Behind Successful Marketing

Mentioned by

Richie Cotton

as one of

Richard Shotton

's bestselling books and promoted by

Richard Shotton

himself.

#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten

Mentioned by

Phil Agnew

as

Richard Shotton

's new book, detailing how successful brands apply behavioural science.

The Surprising Menu Psychology Behind Five Guys’ Success

Mentioned by

Michael Stelzner

as the newest book written by

Richard Shotton

.

Applying Behavioral Science for Improved Conversions

Mentioned by

AJ Harbinger

as the book authored by

Richard Shotton

, a behavioral science expert.

Why Flaws Make You More Likable | Richard Shotton

Mentioned as a book that dives into 17 brands and unpacks over 30 behavioral science principles.

Behavioral science for agencies: Pitching

Mentioned by

Richard Shotton

as his latest book, co-authored with Michael Aaron Flickr.

How did Guinness become Britain’s most popular pint?

Mentioned by

Michael Aaron Flicker

and

Richard Schott

as their upcoming book about behavioral science and brands.

Hacking the Human Mind - Book Preview: Dyson

Mentioned by

Michael Aaron Flicker

and

Richard Schott

as their upcoming book that explores behavioral science principles in different brands.

How Klarna uses present bias and temporal reframing to make shopping feel irresistible

Mentioned by

Michael Aaron Flicker

as a book he co-authored with Richard Schotton, focusing on the beliefs and behaviors that have powered successful brands.

591: Founder and CEO of Xenopsi Ventures on Behavioral Science That Sells

Introduced by

Melina Palmer

as a new book co-authored by Richard Schotton and

Michael Aaron Flicker

.

537. Unlocking Behavioral Secrets of Iconic Brands

Mentioned by

Auren Hoffman

as

Richard Shotton

's new book, co-authored with MichaelAaron Flicker.

Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them

Mentioned by

Richard Schott

as a book where the study on uncertain rewards is covered.

How Halloween candy can teach marketers about choice, memory, and reward

Mentioned by

Melina Palmer

as the topic of the next episode, discussing the book with Richard Schotton and Michael Aaron Flicker.

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

Mentioned by

Kurt Nelson

as a great book with insights into behavioral science behind 17 successful brands.

The Secret Psychology Behind 17 Iconic Brands | Richard Shotton

Mentioned by

Michael Aaron Flicker

and Richard Chilton as their upcoming book, detailing behavioral science principles used by successful brands.

Hacking the Human Mind - Book Preview: Pringles

Mentioned as the upcoming book written by the hosts of the podcast, focusing on behavioral science principles used by successful brands.

Hacking the Human Mind - Book Preview: Häagen-Dazs

Mentioned by

Michael Aaron Flicker

as a book he and Richard Shott have been working on for two years.

Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

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