Nudge The top 9 tips from 55 Nudge episodes in 2025
51 snips
Dec 29, 2025 
Join Ava van der Broek and Tim Den Heyer, authors of *The Housefly Effect*, as they reveal how scarcity tricks us into valuing products more and boosting sales through clever retail tactics. They share fascinating insights like IKEA's strategic use of ice cream to enhance customer experience. Professor Gerd Gigerenzer breaks down the psychology behind intuitive decision-making, showcasing when quick choices outperform lengthy analysis. Together, they delve into the power of perception in consumer behavior and how simple cues can drive significant results.
AI Snips
Chapters
Transcript
Episode notes
Scarcity And The Ikea Ice Cream Trick
- Tim Den Heyer describes rented pineapples as 18th-century status props to show scarcity drives value.
- He explains IKEA uses cheap ice cream at the end of the visit to create a positive final impression.
Peak‑End Rule Shapes Memory
- Kahneman's colonoscopy study shows the final moments shape overall memory of an experience.
- A slightly better ending can make people rate a longer, tougher experience as less unpleasant.
Let Experts Trust Fast Intuition
- Gerd Gigerenzer advises experts to act quickly because deliberation can degrade performance.
- Give skilled practitioners short time windows to rely on intuition for better accuracy.