#6760

Mentioned in 6 episodes

Branding that Means Business

How to Build Enduring Bonds between Brands, Consumers and Markets

Book • 2022

This book draws from the authors’ experience, business literature, psychology, sociology, and anthropology to show readers how to create, maintain, and operationalize their brand.

It emphasizes the importance of connecting with people and differentiating products to make consumers fall in love with the brand.

Mentioned by

Rory Sutherland

Tessa Misiaszek

Elizabeth Hotson

Mentioned in 6 episodes

Mentioned by Speaker 0 as the author of "Brands That Mean Business", illustrating the advantages of strong branding.

This Stuck With Me: Everything You Definitely Don’t Know About Marketing (But Should), From 4 World Leading Experts!

Mentioned by

Phill Agnew

as one of the books written by

Matt Johnson

and is considered fantastic.

Why AI-generated content won't move you

Mentioned by

Phill Agnew

when introducing Professor Matt Johnson, who came on the show and announced that AI art probably won't move you.

The top 9 tips from 55 Nudge episodes in 2025

Mentioned by

Rory Sutherland

, highlighting the idea that a strong brand allows for easier success in business.

Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

Mentioned by

Melina Palmer

as the book co-authored by Dr.

Tessa Misiaszek

, focusing on aligning internal culture with external brand promises.

530. Building Authentic Brands

Mentioned by

Elizabeth Hotson

when introducing Matt Johnson as the author.

The art of the Christmas advert

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