#5671
Mentioned in 2 episodes
Branding that Means Business
How to Build Enduring Bonds between Brands, Consumers and Markets
Book • 2022
This book draws from the authors’ experience, business literature, psychology, sociology, and anthropology to show readers how to create, maintain, and operationalize their brand.
It emphasizes the importance of connecting with people and differentiating products to make consumers fall in love with the brand.
It emphasizes the importance of connecting with people and differentiating products to make consumers fall in love with the brand.
Mentioned by
Mentioned in 2 episodes
Mentioned by Speaker 0 as the author of "Brands That Mean Business", illustrating the advantages of strong branding.
270 snips
This Stuck With Me: Everything You Definitely Don’t Know About Marketing (But Should), From 4 World Leading Experts!
Mentioned by 
Rory Sutherland , highlighting the idea that a strong brand allows for easier success in business.
Rory Sutherland , highlighting the idea that a strong brand allows for easier success in business.
27 snips
Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
