Matt Johnson

Matt Johnson, a Professor of Consumer Psychology at Harvard, discusses the intriguing disconnect between our attraction to AI-generated art and our emotional responses once we know its origin. He explores how storytelling enhances the value of art, and why human creativity remains unmatched. Johnson reveals that while AI can mimic human qualities, it often lacks the emotional depth that connects us to genuine art. He also touches on branding challenges for AI in the creative realm, suggesting a future where AI collaborates with human artistry.

Prince Ghuman, an innovative entrepreneur and marketer, and Dr. Matt Johnson, a neuroscientist and educator, dive into the fascinating realm of neuromarketing. They discuss how neuroscience reveals hidden aspects of consumer behavior and decision-making. The duo explores the concept of 'blindsight' and its impact on unconscious influences in marketing. They also highlight the critical role of storytelling, mental models, and sensory experiences in shaping brand perceptions, emphasizing the need for ethically mindful marketing strategies in a tech-driven world.

Join neuroscientist Matt Johnson, who bridges science and business, and marketing expert Prince Ghuman, with their deep insights into neuromarketing. They explore how branding shapes consumer perceptions and memories, revealing why some brands stick in our minds more than others. Discover the fascinating connection between emotional associations and brand identity, illustrated with famous examples like Coca-Cola and Pepsi. The duo also discusses the impact of interactive advertising on brand recall and how these principles shape our personal identities.