Matt Johnson

Prince Ghuman, an innovative entrepreneur and marketer, and Dr. Matt Johnson, a neuroscientist and educator, dive into the fascinating realm of neuromarketing. They discuss how neuroscience reveals hidden aspects of consumer behavior and decision-making. The duo explores the concept of 'blindsight' and its impact on unconscious influences in marketing. They also highlight the critical role of storytelling, mental models, and sensory experiences in shaping brand perceptions, emphasizing the need for ethically mindful marketing strategies in a tech-driven world.

Join neuroscientist Matt Johnson, who bridges science and business, and marketing expert Prince Ghuman, with their deep insights into neuromarketing. They explore how branding shapes consumer perceptions and memories, revealing why some brands stick in our minds more than others. Discover the fascinating connection between emotional associations and brand identity, illustrated with famous examples like Coca-Cola and Pepsi. The duo also discusses the impact of interactive advertising on brand recall and how these principles shape our personal identities.

Join neuro-marketer Prince Ghuman, who blends neuroscience with consumer psychology, and neuroscientist Matt Johnson, exploring the captivating ways marketing reshapes our brains. They reveal how our perceptions aren't always reality, from turning dog food into gourmet meals to the surprising effects of pricing strategies. Dive into why memory is complex and how pleasure and pain influence our buying behavior. Plus, discover the dark side of digital addiction and how marketers play on cognitive biases to sway your decisions.