Talks at Google Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson
19 snips
May 23, 2025 Prince Ghuman, an innovative entrepreneur and marketer, and Dr. Matt Johnson, a neuroscientist and educator, dive into the fascinating realm of neuromarketing. They discuss how neuroscience reveals hidden aspects of consumer behavior and decision-making. The duo explores the concept of 'blindsight' and its impact on unconscious influences in marketing. They also highlight the critical role of storytelling, mental models, and sensory experiences in shaping brand perceptions, emphasizing the need for ethically mindful marketing strategies in a tech-driven world.
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Blindsight and Consumer Behavior
- Blindsight reveals how unconscious brain pathways shape our perception and actions.
- Like sight through hidden paths, marketing influences consumer behavior beyond awareness.
Marketing Shapes Our Reality
- We experience not objective reality but our brain's mental model.
- Marketers influence these mental models, effectively shaping our perceived reality.
Crafting Memorable Experiences
- To implant lasting memories, grab attention by violating expectations.
- Add a little friction to experiences to boost memory retention effectively.
