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Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson

Talks at Google

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The Power of Blindsight in Marketing

This chapter explores the neuropsychological phenomenon of 'blindsight' and its implications for consumer behavior in marketing. It highlights the unconscious influences on decision-making and the role of midliminal messaging, illustrating how consumers often navigate branding messages without awareness of their motivations.

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