Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson
Talks at Google
00:00
Neuroscience Meets Marketing
This chapter explores the intricate relationship between modern marketing and consumer behavior, emphasizing the significance of understanding value exchange. It advocates for the integration of neuroscience into marketing strategies to foster better consumer experiences while addressing the ethical implications of these practices. The discussion highlights the need for mindfulness in marketing and the evolving landscape shaped by technological advancements.
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