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Prince Ghuman

Neuro-marketer who combines neuroscience and consumer psychology to understand marketing's impact.

Top 3 podcasts with Prince Ghuman

Ranked by the Snipd community
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19 snips
May 23, 2025 • 1h 3min

Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson

Prince Ghuman, an innovative entrepreneur and marketer, and Dr. Matt Johnson, a neuroscientist and educator, dive into the fascinating realm of neuromarketing. They discuss how neuroscience reveals hidden aspects of consumer behavior and decision-making. The duo explores the concept of 'blindsight' and its impact on unconscious influences in marketing. They also highlight the critical role of storytelling, mental models, and sensory experiences in shaping brand perceptions, emphasizing the need for ethically mindful marketing strategies in a tech-driven world.
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12 snips
Nov 28, 2023 • 45min

344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)

Prince Ghuman, a neuromarketer and author of "Blindsight," shares profound insights on merging neuroscience with marketing. He emphasizes understanding human behavior to enhance customer satisfaction. Key topics include the concept of NAS (new and safe) to shape consumer preferences and the significance of the adoption curve for targeting different market segments. Ghuman also explores the allure of pattern recognition and the balance of novelty and familiarity in effective marketing strategies, providing actionable tools for marketers.
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Sep 21, 2020 • 25min

#39: A Neuroscientist and Marketer Discuss | What is a Brand?

Join neuroscientist Matt Johnson, who bridges science and business, and marketing expert Prince Ghuman, with their deep insights into neuromarketing. They explore how branding shapes consumer perceptions and memories, revealing why some brands stick in our minds more than others. Discover the fascinating connection between emotional associations and brand identity, illustrated with famous examples like Coca-Cola and Pepsi. The duo also discusses the impact of interactive advertising on brand recall and how these principles shape our personal identities.

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