The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)

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Nov 28, 2023
Prince Ghuman, a neuromarketer and author of "Blindsight," shares profound insights on merging neuroscience with marketing. He emphasizes understanding human behavior to enhance customer satisfaction. Key topics include the concept of NAS (new and safe) to shape consumer preferences and the significance of the adoption curve for targeting different market segments. Ghuman also explores the allure of pattern recognition and the balance of novelty and familiarity in effective marketing strategies, providing actionable tools for marketers.
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