The Diary Of A CEO with Steven Bartlett

Moment 190: Everything You Definitely Don’t Know About Marketing (But Should), From 4 World Leading Experts!

Dec 6, 2024

In this insightful discussion, Whitney Wolfe Herd, Founder and CEO of Bumble, shares her expertise on marketing strategies that truly resonate. She emphasizes the power of happy customers as organic marketers through word-of-mouth. Whitney delves into the evolution of marketing, highlighting the shift from traditional ads to personal branding. She advocates for innovative, unconventional tactics rooted in strong customer connections. This conversation also tackles the importance of timing and inclusivity, making a case for women's representation in marketing narratives.

31:09

Episode guests

Whitney Wolfe Herd

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Quick takeaways

Effective marketing relies on strategic targeting through platforms like LinkedIn Ads, enabling businesses to engage decision-makers effectively.

Prioritizing product innovation and customer experience is essential as satisfied clients foster loyalty and promote brands through word-of-mouth.

Deep dives

The Importance of Targeted Marketing

Effective marketing is crucial for businesses, especially for B2B marketers who must connect with decision-makers. Utilizing platforms like LinkedIn Ads can enhance targeting efforts, enabling businesses to reach over a billion users, including 130 million decision-makers and 10 million C-suite executives. By avoiding guesswork, marketers can engage and convert the right audiences, boosting their impact and results. Ultimately, it's about attracting interest in the value being created and ensuring that potential customers are aware of how they can benefit.

Bumble's Guerrilla Marketing Tactics

02:59

Intro

2min

Harnessing the Power of Happy Customers in Marketing

1min

The Evolution of Marketing: From Brands to Personal Identity

23min

Unconventional Marketing: The Power of Naivety and Customer Connection

3min

Navigating Marketing Trends: Timing and Advocacy

2min

Why is marketing so important for businesses? In this episode, we've picked the highlights from our conversations with Josh Kaufman, Scott Galloway, Rory Sutherland, Whitney Wolf Herd to bring you the TL;DR on how to succeed at marketing your business.

Head to https://www.linkedin.com/doac24 to claim your credit.

Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos

Josh: https://joshkaufman.net/

Scott: https://www.profgalloway.com/

Rory: https://uk.linkedin.com/in/rorysutherland

Whitney: https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fwhitney%2F%3Fhl%3Den&is_from_rle

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