The Diary Of A CEO with Steven Bartlett This Stuck With Me: Everything You Definitely Don’t Know About Marketing (But Should), From 4 World Leading Experts!
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Dec 6, 2024 
In this insightful discussion, Whitney Wolfe Herd, Founder and CEO of Bumble, shares her expertise on marketing strategies that truly resonate. She emphasizes the power of happy customers as organic marketers through word-of-mouth. Whitney delves into the evolution of marketing, highlighting the shift from traditional ads to personal branding. She advocates for innovative, unconventional tactics rooted in strong customer connections. This conversation also tackles the importance of timing and inclusivity, making a case for women's representation in marketing narratives.
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Marketing Fundamentals
- Marketing attracts attention and generates interest in your product.
- Identify your target audience and their interests to tailor your approach.
The Importance of Repeat Customers
- Happy repeat customers are crucial for long-term business success and marketing.
- They become your best word-of-mouth marketers and are valuable for reactivation campaigns.
Shifting Landscape of Marketing
- The landscape has shifted from brand-centric to product/innovation-centric marketing.
- Focus on product quality, user experience, and distribution over traditional branding.
