Business Daily The art of the Christmas advert
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Dec 23, 2025 Explore the magic of Christmas marketing, from iconic ads featuring Hollywood stars to clever local adaptations like Guinness's tailored campaigns. Discover how cultural context shapes advertising, with KFC's unique rituals in Japan as a prime example. Learn how brands utilize budget-friendly strategies, like double-sided coffee cups, to connect with diverse audiences. With social media changing the game, creativity and timing are key to delivering memorable holiday cheer.
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Coca‑Cola Makes Christmas Part Of Its Brand
- Coca-Cola has deliberately tied its brand to happiness and Christmas over decades to etch associations into public consciousness.
- Long-term, consistent iconography and massive spend make seasonal associations feel cultural rather than commercial.
Match Tone To Cultural Buying Habits
- Advertising tone differs by culture: US ads emphasise product while UK ads prioritise emotional brand storytelling.
- Brands must adapt creative strategy to local sensibilities when entering new markets.
Guinness Personalised Ads With Local Pubs
- Guinness reused its long-running Irish Christmas ad for the UK and personalised it by inserting photos of 38 British pubs via AI.
- The campaign created local variations that pubs could share on social channels to boost relevance and distribution.