Social Media Changes Creative Approach

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.

We unwrap the secrets behind the world's most iconic festive advertising.

If you'd like to get in touch with the programme, our email address is businessdaily@bbc.co.uk

Presented and produced by Elizabeth Hotson

(Picture: A woman and a man wearing Santa hats, sitting in front of a TV with Christmas tree, candles and food. Credit: Getty Images)