WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPhill Agnew is the host of The Nudge Podcast.On his podcast, Phill dives deep into the behavioral science of marketing. Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.So in this episode you’ll learn: The 3 Psychological Biases MrBeast uses most frequently Why they work And how you can apply them to your own videos Full transcript and show notesPhill's WebsiteFollow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter***TIMESTAMPS(00:00) The Psychology of MrBeast(00:55) How MrBeast Gained Early Traction(07:09) Why Giving Away Money Works(11:28) Using Costly Signaling WITHOUT Being Wealthy(16:50) Why MrBeast Films the Way He Does(21:01) Making Content That Stands Out(25:10) Other Psychological Hacks MrBeast Uses(29:36) Using Nudges Subconsciously ***RECOMMENDED NEXT EPISODE→ #162: George Blackman***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Phill Agnew, senior product marketer at Buffer and host of Nudge podcast, shares 5 behavioral science 'nudges' and 5 marketing lessons. Topics include the Halo Effect, the Labor Illusion, the Pratfall Effect, the Curiosity Gap, and Social Proof. Marketing lessons include the Power of Purpose, Being Distinctive, the Power of Creativity, Fresh Start Dates, and the Power of Consistency.

Topics discussed include the halo effect, illusion of labor, integrating behavioral science in marketing, utilizing social proof, ethical considerations, leveraging curiosity gap, testing in marketing campaigns, and the impact of special days in marketing.

Phil Agnew, host of Nudge, the UK's number 1 marketing podcast, shares scientifically proven advice on avoiding bad marketing and creating irresistible offers. He emphasizes the importance of standing out, scarcity in offers, and understanding irrational biases in decision making.

Exploring the psychology of influence with Phill Agnew, we learn about the dynamics of persuasion, crafting motivating messages, and the role of behavioural science in leadership and marketing. Discover unique insights on how to ethically influence teams and individuals, and apply these principles for positive outcomes in your professional and personal life.