Phill Agnew

Phill Agnew, host of The Nudge Podcast and expert in marketing's behavioral science, reveals the psychological secrets behind MrBeast's captivating content. He discusses three key psychological biases that drive viewer engagement, such as the power of 'costly signaling' and 'input bias.' Agnew explains why giving away money works, and how transparency in content creation can deepen audience connections. This fascinating dive into MrBeast’s strategies offers actionable insights for creators looking to enhance their own videos.

Phil Agnew, host of the Nudge podcast, dives into the fascinating psychology of marketing alongside Bas Walters, co-founder of the Cialdini Institute. They dissect the NYC mayoral candidate's winning strategy and how Instagram transformed from a failed app to a giant by applying BJ Fogg's behavioral model. The duo highlights the effectiveness of prompts, curiosity-driven design, and the impact of strategic questions in customer engagement, showcasing examples from Netflix and Airbnb that illustrate the power of unfinished tasks.

Join Phill Agnew from the Nudge Podcast, a marketing and psychology expert, as he breaks down Zohran Mamdani’s innovative campaign strategies. They discuss how embracing vulnerability and authenticity helped Mamdani resonate with voters, flipping traditional marketing tactics on their head. Explore the power of psychological principles like reactance and autonomy in political campaigns. Plus, Agnew shares insights on crafting memorable brand messages and the rising significance of relatability in today's attention economy.

Join Phill Agnew, host of the Nudge Podcast and a senior product marketer at Buffer, as he dives into the fascinating interplay between behavioral science and marketing. Discover the thin line between influence and manipulation in marketing strategies. Phill unpacks powerful concepts like the halo effect and scarcity, revealing how these nudges shape consumer behavior. He shares practical insights on price anchoring and ethical marketing tactics, making this a rich conversation for anyone interested in the psychology behind consumer decisions.

Phill Agnew, senior product marketer at Buffer and host of Nudge podcast, shares 5 behavioral science 'nudges' and 5 marketing lessons. Topics include the Halo Effect, the Labor Illusion, the Pratfall Effect, the Curiosity Gap, and Social Proof. Marketing lessons include the Power of Purpose, Being Distinctive, the Power of Creativity, Fresh Start Dates, and the Power of Consistency.