Phill Agnew

Phill Agnew, host of The Nudge Podcast and expert in marketing's behavioral science, reveals the psychological secrets behind MrBeast's captivating content. He discusses three key psychological biases that drive viewer engagement, such as the power of 'costly signaling' and 'input bias.' Agnew explains why giving away money works, and how transparency in content creation can deepen audience connections. This fascinating dive into MrBeast’s strategies offers actionable insights for creators looking to enhance their own videos.

Phil Agnew, host of the Nudge podcast, dives into the fascinating psychology of marketing alongside Bas Walters, co-founder of the Cialdini Institute. They dissect the NYC mayoral candidate's winning strategy and how Instagram transformed from a failed app to a giant by applying BJ Fogg's behavioral model. The duo highlights the effectiveness of prompts, curiosity-driven design, and the impact of strategic questions in customer engagement, showcasing examples from Netflix and Airbnb that illustrate the power of unfinished tasks.

Join Phill Agnew from the Nudge Podcast, a marketing and psychology expert, as he breaks down Zohran Mamdani’s innovative campaign strategies. They discuss how embracing vulnerability and authenticity helped Mamdani resonate with voters, flipping traditional marketing tactics on their head. Explore the power of psychological principles like reactance and autonomy in political campaigns. Plus, Agnew shares insights on crafting memorable brand messages and the rising significance of relatability in today's attention economy.

Join Phill Agnew, host of the Nudge Podcast and a senior product marketer at Buffer, as he dives into the fascinating interplay between behavioral science and marketing. Discover the thin line between influence and manipulation in marketing strategies. Phill unpacks powerful concepts like the halo effect and scarcity, revealing how these nudges shape consumer behavior. He shares practical insights on price anchoring and ethical marketing tactics, making this a rich conversation for anyone interested in the psychology behind consumer decisions.

Phill Agnew, senior product marketer at Buffer and host of Nudge podcast, shares 5 behavioral science 'nudges' and 5 marketing lessons. Topics include the Halo Effect, the Labor Illusion, the Pratfall Effect, the Curiosity Gap, and Social Proof. Marketing lessons include the Power of Purpose, Being Distinctive, the Power of Creativity, Fresh Start Dates, and the Power of Consistency.

Topics discussed include the halo effect, illusion of labor, integrating behavioral science in marketing, utilizing social proof, ethical considerations, leveraging curiosity gap, testing in marketing campaigns, and the impact of special days in marketing.

Phil Agnew, host of Nudge, the UK's number 1 marketing podcast, shares scientifically proven advice on avoiding bad marketing and creating irresistible offers. He emphasizes the importance of standing out, scarcity in offers, and understanding irrational biases in decision making.

Exploring the psychology of influence with Phill Agnew, we learn about the dynamics of persuasion, crafting motivating messages, and the role of behavioural science in leadership and marketing. Discover unique insights on how to ethically influence teams and individuals, and apply these principles for positive outcomes in your professional and personal life.

Phil Agnew, a Senior product marketer at Buffer and the creative mind behind the Nudge podcast, dives into the fascinating intersection of behavioral science and marketing. He discusses how insights like social proof and curiosity gaps shape consumer behavior. Phil critiques the ethics of influence, drawing lessons from the Theranos case. He emphasizes the power of small experiments for marketers to refine strategies and shares practical tips for using special occasions to boost promotions. A must-listen for anyone wanting to enhance their marketing savvy!

Phill Agnew, host of the UK's #1 marketing podcast Nudge, shares his decade-long expertise in behavioral science. He delves into critical concepts like loss aversion, explaining why fear of loss outweighs the lure of gains in marketing. Agnew also discusses the strategic use of scarcity to drive demand and how the psychology of ownership can enhance consumer engagement. He emphasizes the power of distinctiveness in branding, revealing how memorable messaging can boost trust and conversions, making psychological insights vital for marketers.