
 Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
 4 snips 
 Feb 27, 2024  Topics discussed include the halo effect, illusion of labor, integrating behavioral science in marketing, utilizing social proof, ethical considerations, leveraging curiosity gap, testing in marketing campaigns, and the impact of special days in marketing. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Introduction 
 00:00 • 2min 
 Exploring Behavioral Science in Marketing 
 01:34 • 16min 
 Applying Behavioral Science Principles in Business and the Misuse of Trust 
 17:22 • 5min 
 Exploring the Ethics of Applying Behavioral Science 
 22:37 • 2min 
 Harnessing the Curiosity Gap for Marketing Success 
 24:34 • 6min 
 Testing, Bias, and Special Days in Marketing Campaigns 
 30:35 • 6min 
