Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Introduction

The chapter delves into consumer marketing and psychology with guest Phil Agnew, the creator of the Nudge podcast. Phil emphasizes the impact of emotional connections and feelings on consumer decisions.

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