Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Testing, Bias, and Special Days in Marketing Campaigns
The chapter delves into the significance of testing and iterating in marketing efforts, showcasing the benefits of learning from market signals and making small adjustments for future campaigns. It also examines using e-commerce platforms for strategy experimentation, including bias testing to gauge customer resonance, along with a case study on leveraging special occasions for marketing success.
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