Discover the fascinating behavioral science behind the successful launch of a healthier Kraft Mac and Cheese. Learn how the brand overcame the challenge of maintaining taste expectations while reformulating its recipe. Explore innovative packaging strategies designed to catch shoppers' eyes, leveraging the allure of face-like shapes. Dive into the power of subtle marketing tweaks that improve consumer perceptions and engagement. Plus, enjoy nostalgic anecdotes about beloved childhood meals, sparking warmth and connection.

In this conversation, Todd Rogers, a Harvard professor and behavioral science expert, shares insights on effective communication strategies. He reveals the surprising power of brevity, showing how shorter messages lead to higher engagement. Todd emphasizes the importance of clarity and design in writing, and how simple language can boost comprehension. He also discusses innovative memory aids used in marketing, like themed signage in airports, highlighting the responsibility of marketers to prioritize user experience. Prepare your writing to be more engaging with Todd's practical tips!

The podcast dives into how Pret a Manger rebounded after the pandemic, leveraging behavioral science to boost success. It explores the sunk cost effect and the allure of variable rewards that bolster customer loyalty. The discussion also highlights the evolution of Pret's loyalty programs and the impact of employee empowerment on enhancing customer experiences. Listeners will discover innovative membership models and pricing strategies that cater to consumer psychology, showcasing how adaptability can drive engagement in challenging times.

Seth Stephens-Davidowitz, an economist and data scientist known for his New York Times bestselling book, shares fascinating insights into human behavior using big data. He explains why traditional questioning often misses the mark in understanding motivations. The discussion includes the surprising role of height in online dating and NBA success, the influence of AI on creativity, and how effective data use can transform marketing strategies. Seth also emphasizes luck and timing's unexpected impact on success while highlighting the need for persistence.

Unpack the replication crisis and discover how many behavioral science studies fail to reproduce findings. Learn about the importance of transparency and critical assessment in research. Delve into the influence of social proof on tax compliance behaviors, highlighting the need for tailored messaging. Navigate the pitfalls of invalidated studies and the necessity of ongoing testing in marketing strategies. Finally, understand why brands should validate behavioral science principles through controlled experiments before rolling them out.

Discover how brands can effectively inspire consumer behavior changes in the New Year. Explore the fresh start effect and how pivotal life events can open people to new habits. Learn about the foot in the door technique for habit formation and why initial small commitments matter. Hear case studies from successful campaigns like Gymshark's challenge. Plus, the hosts share their personal resolutions and strategies for sticking to them, offering insights that blend behavioral science with practical marketing tactics.

Phil Barden, Managing Director at DECODE Marketing and author of 'Decoded', discusses the fascinating intersection of neuroscience, behavioral economics, and marketing. He sheds light on how T-Mobile harnesses behavioral science to enhance customer experience. Barden explores how top brands like Apple utilize sensory experiences and packaging to forge deeper consumer connections. He also delves into human motivations in marketing and the impact of cognitive processes on decision-making, showcasing the power of slight adjustments to boost sales.

In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves and why receivers tend to prefer experiences rather than material gifts. While there are plenty of personal applications for these findings we also focus on the implications for brands.

Les Binet, co-author of 'The Long and the Short of It,' shares his extensive expertise in marketing effectiveness. He reveals the power of emotional advertising, emphasizing its superiority over rational strategies and the importance of balancing short and long-term goals. Binet challenges the myth of creative wearout and discusses how emotional connections can significantly influence consumer decisions. He also uncovers the 'dark matter' of effectiveness, highlighting how pricing impacts profitability in ways many marketers overlook.

In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significant effect on whether it occurs.