Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Top mentioned books
Here are the most frequently recommended books on the Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast:
#1 Mentioned in 2 episodes
Unreasonable Hospitality
The Remarkable Power of Giving People More Than They Expect
Will Guidara
#2 Mentioned in 2 episodes
Hooked
How to Build Habit-Forming Products
Nir Eyal
#3 Mentioned in 2 episodes
Gastrophysics
Charles Spence
#4 Mentioned in 2 episodes
Misbehaving
The Making of Behavioral Economics
Richard H. Thaler
#5 Mentioned in 1 episodes
From the Heart, the Stories from the Here and Now
Irvin Yalom
#6 Mentioned in 1 episodes
The crowd
A Study of the Popular Mind
Gustave Le Bon
#7 Mentioned in 1 episodes
The Science of Storytelling
Why Stories Make Us Human and How to Tell Them Better
Will Storr
#8 Mentioned in 1 episodes
Hit Makers
The Science of Popularity in an Age of Distraction
Derek Thompson
#9 Mentioned in 1 episodes
Strangers to Ourselves
Julia Kristeva
#10 Mentioned in 1 episodes
Decoded
Phil Barden
#11 Mentioned in 1 episodes
Why Nations Fail
The Origins of Power, Prosperity and Poverty
James A. Robinson
Daron Acemoglu
#12 Mentioned in 1 episodes
The Consequences of Erudite vernacular utilize irrespective of necessity i no have idea what that means nor do i but then he has colon and then it says problems with using long words needlessly
Daniel Oppenheimer
#13 Mentioned in 1 episodes
The Corporation in the 21st Century
John Kay
#14 Mentioned in 1 episodes
The choice factory
25 Behavioural Biases that Influence what We Buy
Richard Shotton
#15 Mentioned in 1 episodes
The Intelligence Trap
Why Smart People Make Dumb Mistakes
David Robson
#16 Mentioned in 1 episodes
Lord of the Flies
William Golding
#17 Mentioned in 1 episodes
Everybody Lies
Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Seth Stephens-Davidowitz
#18 Mentioned in 1 episodes
For the Culture
The Power Behind What We Buy, What We Do, and Who We Want to Be
Marcus Collins
#19 Mentioned in 1 episodes
Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business and Life
Rory Sutherland
#20 Mentioned in 1 episodes
The Anatomy of Humbug
Paul Feldwick
