

#2644
Mentioned in 13 episodes
The choice factory
25 Behavioural Biases that Influence what We Buy
Book • 2018
In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions.
The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.
Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.
The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.
Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.
The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
Mentioned by

















Mentioned in 13 episodes
Mentioned by 

about luck and car


Rory Sutherland

131 snips
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Mentioned by 

as his previous book, alongside Illusion of Choice.


Richard Shotton

72 snips
The behavioural hacks that create $Billion brands - Richard Shotton
Mentioned by ![undefined]()

as a study that proves behavior is far easy to change before habits form.

Phill Agnew

50 snips
Why naming a dish “field-grown” doubled sales
Mentioned by ![undefined]()

as one of 

's bestselling books.

Richie Cotton


Richard Shotton

43 snips
#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten
Mentioned by 

as an example of behavioral economics.


Chris Williamson

41 snips
#128 - Benjamin Dennehy - The UK's Most Hated Sales Trainer
Mentioned by ![undefined]()

as one of his favorite books by 

.

Phil Agnew


Richard Shotton

38 snips
The Surprising Menu Psychology Behind Five Guys’ Success
Mentioned by ![undefined]()

as one of the best-selling books of the guest, 

.

Kwame Christian


Richard Shotton

36 snips
How Subtle Biases Completely Change Your Choices
Mentionné par 

en parlant de la psychologie du comportement.


Louis Grenier

35 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
Mentioned by 

as one of the books written by 

.


Michael Stelzner


Richard Shotton

33 snips
Applying Behavioral Science for Improved Conversions
Mentioned by 

as one of his books, alongside The Illusion of Choice.


Richard Shotton

24 snips
How did Guinness become Britain’s most popular pint?
Mentioned by ![undefined]()

as a book that improved his marketing.

Phill Agnew

17 snips
Introducing: Nudge Unit
Mentioned by ![undefined]()

as an example of a data-driven marketing book.

Phill Agnew

12 snips
Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew
Mentioned by 

as the author of the book.


Chris Williamson

#091 - Richard Shotton - Some Very Important Effects In Advertising
Mentioned by 

as one of his books, preceding his latest co-authored work.


Richard Shotton

537. Unlocking Behavioral Secrets of Iconic Brands
Mentioned by ![undefined]()

as 

's best-selling book, exploring 25 behavioral biases influencing consumer decisions.

Mark Evans


Richard Shotton

The Psychological Trick Behind Every Great Ad - Richard Shotton
Mentioned by 

, discussing his approach to writing and the book's British point of view.


Richard Shotton

The Secret Psychology Behind 17 Iconic Brands | Richard Shotton
Mentioned by 

as one of his books.


Richard Shotton

Richard Shotton: The Illusion of Choice
Referenced by ![undefined]()

, who cites a study from the book on the impact of scarcity on movie-watching behavior.

Phill Agnew

5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Mentioned by 

as one of 

's best-selling books.


Auren Hoffman


Richard Shotton

Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them
Mentioned by 

as one of his books on psychology and marketing.


Richard Shotton

Your Weakness Might Be Your Greatest Persuasion Tool



