

#3352
Mentioned in 10 episodes
The choice factory
25 Behavioural Biases that Influence what We Buy
Book • 2018
In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions.
The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.
Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.
The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.
Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.
The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
Mentioned by












Mentioned in 10 episodes
Mentioned by 

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as the author of the book.


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as one of his books, preceding his latest co-authored work.


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, discussing his approach to writing and the book's British point of view.


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, who cites a study from the book on the impact of scarcity on movie-watching behavior.

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as one of his books.


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as one of his books on psychology and marketing.


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