

 #2598 
 Mentioned in 13 episodes 
The choice factory
25 Behavioural Biases that Influence what We Buy
Book • 2018
In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions.
The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.
Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.
The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.
Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.
The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
Mentioned by

















Mentioned in 13 episodes
Mentioned by 



Rory Sutherland

131 snips
 Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work 
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Richard Shotton

72 snips
 The behavioural hacks that create $Billion brands - Richard Shotton 
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Phill Agnew

50 snips
 Why naming a dish “field-grown” doubled sales  
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Richie Cotton


Richard Shotton

43 snips
 #324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten 
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Chris Williamson

41 snips
 #128 - Benjamin Dennehy - The UK's Most Hated Sales Trainer 
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Phil Agnew


Richard Shotton

38 snips
 The Surprising Menu Psychology Behind Five Guys’ Success 
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Kwame Christian


Richard Shotton

36 snips
 How Subtle Biases Completely Change Your Choices 
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Louis Grenier

35 snips
 La différenciation par le Branding - Avec Louis Grenier - S02E07 
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Michael Stelzner


Richard Shotton

33 snips
 Applying Behavioral Science for Improved Conversions 
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Richard Shotton

25 snips
 How did Guinness become Britain’s most popular pint? 
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Phill Agnew

17 snips
 Introducing: Nudge Unit 
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Phill Agnew

12 snips
 Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew  
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Chris Williamson

 #091 - Richard Shotton - Some Very Important Effects In Advertising 
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Richard Shotton

 537. Unlocking Behavioral Secrets of Iconic Brands 
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Mark Evans


Richard Shotton

 The Psychological Trick Behind Every Great Ad - Richard Shotton 
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Richard Shotton

 The Secret Psychology Behind 17 Iconic Brands | Richard Shotton 
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Richard Shotton

 Richard Shotton: The Illusion of Choice  
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Phill Agnew

 5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340 
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Auren Hoffman


Richard Shotton

 Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them 
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Richard Shotton

 Your Weakness Might Be Your Greatest Persuasion Tool 



