#2598

Mentioned in 13 episodes

The choice factory

25 Behavioural Biases that Influence what We Buy

Book • 2018

Richard Shotton

In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions.

The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges.

Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising.

The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.

Mentioned by

Rory Sutherland

Richard Shotton

Chris Williamson

Michael Stelzner

Kwame Christian

Mentioned in 13 episodes

Mentioned by

Rory Sutherland

about luck and car

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Mentioned by

Richard Shotton

as his previous book, alongside Illusion of Choice.

The behavioural hacks that create $Billion brands - Richard Shotton

Mentioned by

Phill Agnew

as a study that proves behavior is far easy to change before habits form.

Why naming a dish “field-grown” doubled sales

Mentioned by

Richie Cotton

as one of

Richard Shotton

's bestselling books.

#324 Using Behavioral Science to Hack Your Customers Minds with Richard Shotton, Founder at Astroten

Mentioned by

Chris Williamson

as an example of behavioral economics.

#128 - Benjamin Dennehy - The UK's Most Hated Sales Trainer

Mentioned by

Phil Agnew

as one of his favorite books by

Richard Shotton

.

The Surprising Menu Psychology Behind Five Guys’ Success

Mentioned by

Kwame Christian

as one of the best-selling books of the guest,

Richard Shotton

.

How Subtle Biases Completely Change Your Choices

Mentionné par

Louis Grenier

en parlant de la psychologie du comportement.

La différenciation par le Branding - Avec Louis Grenier - S02E07

Mentioned by

Michael Stelzner

as one of the books written by

Richard Shotton

.

Applying Behavioral Science for Improved Conversions

Mentioned by

Richard Shotton

as one of his books, alongside The Illusion of Choice.

How did Guinness become Britain’s most popular pint?

Mentioned by

Phill Agnew

as a book that improved his marketing.

Introducing: Nudge Unit

Mentioned by

Phill Agnew

as an example of a data-driven marketing book.

Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew

Mentioned by

Chris Williamson

as the author of the book.

#091 - Richard Shotton - Some Very Important Effects In Advertising

Mentioned by

Richard Shotton

as one of his books, preceding his latest co-authored work.

537. Unlocking Behavioral Secrets of Iconic Brands

Mentioned by

Mark Evans

as

Richard Shotton

's best-selling book, exploring 25 behavioral biases influencing consumer decisions.

The Psychological Trick Behind Every Great Ad - Richard Shotton

Mentioned by

Richard Shotton

, discussing his approach to writing and the book's British point of view.

The Secret Psychology Behind 17 Iconic Brands | Richard Shotton

Mentioned by

Richard Shotton

as one of his books.

Richard Shotton: The Illusion of Choice

Referenced by

Phill Agnew

, who cites a study from the book on the impact of scarcity on movie-watching behavior.

5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340

Mentioned by

Auren Hoffman

as one of

Richard Shotton

's best-selling books.

Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them

Mentioned by

Richard Shotton

as one of his books on psychology and marketing.

Your Weakness Might Be Your Greatest Persuasion Tool

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