Richard Shotton

Richard Shotton, a behavioral scientist and founder of Astroten, discusses the fascinating ways psychological principles drive consumer behavior. He reveals powerful words that enhance persuasion and how small commitments can lead to bigger decisions. Shotton dives into the 'red sneakers effect,' explaining how breaking conventions can elevate brands. He highlights the peak-end rule, emphasizing that memorable experiences shape lasting impressions. Learn how language framing and authority impact our choices, showcasing the subtle manipulation behind marketing.

Richard Shotton, a behavioral scientist and author, explores how our irrational brains influence consumer behavior. He shares marketing secrets to combat choice paralysis and highlights IKEA's unique strategies for success. Listeners learn about the importance of psychological biases, like the IKEA effect, and how storytelling can enhance engagement. Richard also discusses how the perception of effort and convenience shapes our choices, using compelling examples from advertising. This conversation uncovers fascinating insights into the art of persuasion.

Richard Shotton, behavioural scientist, founder of Astroten and author, explains how brands use psychology to stick in memory. Short takes cover concrete language, packaging and price signals, scarcity and habituation, humour and distinctiveness, messenger credibility, and the illusion of effort. Quick, punchy examples show why some marketing feels inevitable and memorable.

Richard Shotton, an expert in applied behavioral science, discusses leveraging biases in marketing, making concepts memorable, building trust through precision messaging, and embracing flaws for success. He also explores the power of scarcity in marketing, consequences of misusing behavioral biases, and the importance of ethical practices in shaping desired actions.

Richard Shotton, a behavioural science expert and author, dives into the psychology behind iconic brands. He reveals why the 119.5-second Guinness pour boosts credibility and how 4-star reviews appear more trustworthy than perfect scores. The discussion includes why Liquid Death thrives by breaking conventions and the allure of Aperol Spritz through distinctiveness. Shotton also highlights how humor and jingles enhance brand recall, alongside the secret sauce behind KFC’s dominance and the impactful use of concrete expressions by Apple.

Richard Shotton, a behavioral science author and marketing consultant, teams up with MichaelAaron Flicker, a marketing and behavioral science practitioner, to unveil the secrets behind effective branding. They explore how Five Guys thrived by specializing and the goal-dilution effect, revealing that listing too many benefits can weaken a pitch. The duo discusses how environmental cues and nostalgia impact consumer perception, emphasizing the power of sensory details. With insights like left-digit pricing and the pratfall effect, they provide listeners with persuasive marketing strategies rooted in psychology.

Join Richard Shotton, a behavioral science author and consultant, as he unveils the secrets of improving conversions through psychology. Discover how cognitive biases like social proof influence buying decisions and why higher prices can elevate perceived quality. Learn about clever strategies like decoy pricing to nudge customers toward annual subscriptions and how breaking prices into smaller units enhances perceived value. Richard also shares insights on the importance of making effort visible and how admitting flaws can actually strengthen a brand's image.

Richard Shotton, an applied behavioral scientist and bestselling author, delves into the fascinating psychology behind Five Guys’ menu strategy, revealing how simplicity fueled their rapid growth. He discusses Kraft's clever reformulation of Mac & Cheese to retain consumers while altering the recipe. The conversation also touches on the elusive appeal of seasonal products like the Pumpkin Spice Latte, illustrating how limiting availability preserves excitement and demand. Brace for insights that transform the way we think about food and marketing!

Richard Shotton, behavioral science consultant and founder of Astroten, dives into the intriguing intersection of psychology and marketing. He discusses how concrete language can massively enhance memorability and why simplicity trumps jargon in communication. Shotton highlights the power of 'fresh-start' moments, showing how they boost receptiveness to change. He shares insights on using social proof effectively and the pratfall effect—how admitting flaws can actually make brands more appealing. Packed with actionable strategies, this conversation reveals the untapped potential of behavioral science in influencing consumer decisions.

In this insightful conversation, Richard Shotton, a behavioral scientist and marketing author, delves into the quirks of consumer loyalty to Amazon Prime. He reveals how perceived 'free' shipping impacts spending habits and loyalty. Richard discusses the sunk-cost fallacy, explaining why past investments justify continued subscription use. He also highlights the pennies-a-day effect, which frames costs in a way that feels more manageable. Through fascinating studies, he shows how Amazon uses behavioral science tactics to enhance customer retention.