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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
4 ½ Psychological Biases Every Marketer Needs to Know
Dec 19, 2023
Richard Shotton, a pioneer in applying behavioural science to marketing, discusses the power of human biases, the importance of specificity in marketing, breaking conventions, the declining use of humor, and the various psychological biases marketers should be aware of.
49:25
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Quick takeaways
- Using precise numbers and specific details in communication can enhance believability and engagement for brands.
- Humor in advertising makes content more memorable and attention-grabbing, providing an opportunity for brands to stand out and create engaging content.
Deep dives
The power of specific numbers and precision in communication
Studies show that using precise numbers and being specific in communication can enhance believability and engagement. For example, research suggests that precise numbers and specific details are more memorable and impactful compared to rounded or vague information. Brands can apply this by using specific figures and details to convey their message, making it more believable and engaging for their audience.
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