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2min chapter
4 ½ Psychological Biases Every Marketer Needs to Know
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Introduction
The importance of speaking with specificity and its impact on believability is discussed, along with the introduction of the episode topic on psychological biases that marketers should know. Richard Schotten, the guest, is welcomed as an author specializing in applying behavioral science to marketing.
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