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10min chapter
4 ½ Psychological Biases Every Marketer Needs to Know
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Psychological Biases in Marketing
They discuss various psychological biases marketers should be aware of such as the framing effect, loss aversion, and the rest-in-equals effect. They provide examples and strategies on how to leverage these biases in marketing to influence consumer behavior.
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