Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

4 ½ Psychological Biases Every Marketer Needs to Know

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Importance of Specificity in Writing and Marketing

This chapter discusses the significance of being specific in writing and marketing. It highlights the use of specificity and humor in content to engage the audience, explores biases related to precision, and mentions a study that demonstrates how precise numbers increase trust and accuracy in ads.

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