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10min chapter
4 ½ Psychological Biases Every Marketer Needs to Know
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Power of Humor in Marketing
This chapter explores the use of humor in marketing and advertising, emphasizing its effectiveness in making ads more memorable and increasing positive engagement. The speakers discuss the decline of humor in advertising decisions based on evidence and peer-reviewed studies, and suggest that advertising could benefit from following the Hollywood model of increasing comedies during times of crisis. They also provide examples of successful campaigns, such as Compare the Market's introduction of the character Alex the meerkat.
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